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STRATEGY

The first thing I do with a client is to drill down into what they really want to achieve. A client of mine recently told me that I have ‘the ability to ask the right questions to get to the core of ‘stuff’’, which I took as high praise.

Once we have a clear destination, I create communication strategies and plans that help deliver the results clients need. That could be a whole corporate communications strategy, a PR strategy or an employee engagement campaign.

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WRITING

I love writing. Always have. So getting paid to write is a dream come true. I write speeches, blogs, news articles, opinion pieces, campaign copy, website copy, Tweets and video scripts. A number of my clients are too busy to write, so I ghost write for them. I’ve also written sustainability reports for two FTSE 50 companies.

I believe our words have remarkable power, so I also help clients with their messaging, running workshops and creating toolkits and resources to keep them on message and aligned to their values.

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CHANGE

For most organisations, change is the new normal, but it doesn’t mean it’s easy to deliver – or indeed accept. One thing that definitely makes it harder for everyone, is poor communication.

During major change and restructuring programmes, I work alongside leadership teams preparing change communications strategies and plans, advising, supporting and when needed, writing the associated communications – from speeches to company announcements, press releases to briefing packs. But I also work with clients where the change is simply a new IT system or safety policy.